Articles

7 Common Reasons Your Emails Go to Spam

No authentication (missing SPF, DKIM, DMARC) Buying or scraping email lists High complaint rates (people marking you as spam) Overuse of spammy words (free, urgent, limited time) Poor text-to-image ratio Sending from a shared or blacklisted IP Neglecting inactive...

What Is Email Deliverability and Why It Matters

Focus: Introductory guide Email deliverability means getting your emails into the inbox instead of spam or promotions. It’s not the same as delivery rate. Delivery means the server accepted the email. Deliverability is about where it lands. Why it matters Higher...