Focus: Introductory guide
- Email deliverability means getting your emails into the inbox instead of spam or promotions.
- It’s not the same as delivery rate. Delivery means the server accepted the email. Deliverability is about where it lands.
Why it matters
- Higher inbox placement = more opens and clicks.
- Poor deliverability = wasted campaigns and lost revenue.
Key factors
- Sender reputation (IP, domain, sending history)
- Content quality (spam triggers, excessive links, misleading subject lines)
- Authentication (SPF, DKIM, DMARC)
- Engagement (open rates, click rates, complaints, unsubscribes)
Takeaway
Deliverability is about trust. Build a strong sending reputation, keep your list clean, and write messages people want to read.